Strategy

ThoughtMixFeatured Post Strategy (Page 2)

Content is king…even in affiliate marketing

The channel at the top of marketing strategy meetings is content marketing. Not only a support to SEO, but content marketing acts an inflecting tool for customer acquisition.Most retailers would agree a constant focus is acquiring new revenue into the business to excel its growth....

Are loyalty programs really worth it?

Retailers of all sizes use loyalty programs, the idea behind it being that customers will shop repeatedly with them with the aim of growing enough loyalty points to gain some freebies. But the question is, do these loyalty programs really offer enough reward on their...

2016 Performance Marketing Predictions

2015 saw another profitable year for performance marketing but it wasn't all plain sailing. We take a look at what's in store for 2016:Budgets are increasingAs the channel continues to increase in importance to the overall digital cake, marketers are steadily adding more budget. On...

Surviving Cyber Weekend 2015

As Cyber Weekend is fast approaching we've released some survival tactics to make sure you make the most out of the busiest few days of the commerce calendar.In 2014, over £810m was spent on Black Friday alone as consumers flooded sites and stores to take...

Does discounting make you a discount brand?

With voucher code publishers making up some 60% of the affiliate market, there's continuing discussion about the use of voucher codes and the impact they have on a brands image.There's a split between teams for and against the use of vouchers. But the big question...

Fill the Touch Point Gap

Throughout the buyer journey, touch points are what keeps potential customers coming back to your site, engaging with the brand and (hopefully) transacting, but many retailers miss a trick when it comes to covering all the bases where your customer is browsing.If you've ever done...

The Perfect Digital Marketing Mix

Digital spend is always highly scrutinised, with the assessment of ROI, and the net profit that's associated with each channel. Allocating spend can be a tough decision, but through plentiful research we've looked at defining a best practice digital marketing spend.Obviously values are going to...

Combatting Seasonality with Affiliate Marketing

In any sector comes seasonality; the peaks where no sooner do you open your eyes the revenue is flowing in thick and fast, and down periods, where acquiring even the most transient customer becomes more challenging than ever.Digital marketing as a platform can be used...

Reactivation: The Key To Success?

Matured programmes can have anywhere from 2000, to 20,000 affiliates partnered on their programme. But on average, less than 5% are 'active' on the programme.Being active is defined by either delivering impressions, clicks or conversions to the merchant. For those that don't, it's important to...

Attracting the right publishers

When it comes to recruiting new affiliates, efficiency is the key to gaining quality affiliates that are going to deliver traffic and more importantly, conversions.Some programmes have thousands of affiliates and, when drilled in to, a large proportion are completely irrelevant to the advertiser's products...