Performance

ThoughtMixPerformance

Surviving Cyber Weekend 2015

As Cyber Weekend is fast approaching we've released some survival tactics to make sure you make the most out of the busiest few days of the commerce calendar.In 2014, over £810m was spent on Black Friday alone as consumers flooded sites and stores to take...

The Key To Building Successful Partnerships

The affiliate or performance channel is also often referred to as partnerships marketing; because together, you both work towards a mutual gain - delivering more revenue.In your mind, that could relate to more conversions from your website, more enquiries or app downloads and for the...

Performance Marketing for Brand Awareness

So here's a quirky question for you, does the performance channel work well for brand awareness? The answer is just as quirky: what do you think?Most small retailers and businesses believe the performance channel is all about driving revenue, and so push out vouchers to...

Uncovered: 90% of Programs Unoptimised

When reviewing an affiliate program, most business owners, marketing managers and the like judge the state of success on the program by how much revenue it has generated, and so on through gross and net margins.If the revenues look good, then usually it's case-closed. Staggeringly...

Combatting Seasonality with Affiliate Marketing

In any sector comes seasonality; the peaks where no sooner do you open your eyes the revenue is flowing in thick and fast, and down periods, where acquiring even the most transient customer becomes more challenging than ever.Digital marketing as a platform can be used...

Conversion Rate is Everything

With most first-time visitors exiting a merchant's website, ThoughtMix takes a look at the topic of conversion rate; and why optimising it is the single-most important part of your commerce strategy.It might be a bold statement, but conversions are the life-blood of an online business....

Using Affiliate Marketing for Lead Generation

Affiliate marketing is often associated with paying a commission based on a sale through an commerce retailer. That remains the bread and butter, but another significant use is lead generation.Lead generation is used primarily on programmes that provide a service rather than a product. For...