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ThoughtMix joins Performance Marketing Association

Global affiliate management specialists ThoughtMix today announces its Membership with the US body, the Performance Marketing Association (PMA).Set up in 2008, the PMA is the only trade association representing the performance marketing industry. Designed to promote growth of the industry, set standards and best-practice for...

ThoughtMix Shortlisted for Most Effective Agency

ThoughtMix - the UK's largest affiliate management agency - has been announced on the shortlist for Most Effective Agency at the Performance Marketing Awards (PMA).The ceremony, to be held on 24th April 2018 in London, sees the 12th annual awards event with over 1,000 industry...

Why demographic targeting is critical in affiliate marketing

With digital spend on the increase and the need for conversions ever more prevalent, ecommerce marketers are extending their research to identify and target their ideal demographic.By contrast, this is often considered less important in the affiliate marketing channel, principally because spend is only accrued...