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Understanding the Affiliate Channel Funnel

Fully utilising and understanding the customer journey can deliver some significant results. From the research and discovery phase, through the abandonment and retargeting, there's a place for the Affiliate Channel to support and complement existing digital tools you may already use.Starting at the top; buyers...

The Perfect Digital Marketing Mix

Digital spend is always highly scrutinised, with the assessment of ROI, and the net profit that's associated with each channel. Allocating spend can be a tough decision, but through plentiful research we've looked at defining a best practice digital marketing spend.Obviously values are going to...

5 Reasons To Actively Manage Your Affiliate Programme

A growing number of retailers are starting to recede management efforts on their affiliate programme. It's estimated that around 40% of retailers using the affiliate channel spent between £10,000 - £20,000 in 2013, compared with just £10,000 - £15,000 in 2014. Spend on developing their...

Why Affiliate Marketing is Great for Startups

Affiliate Marketing is ideal for Startup business. Why? Because it gives even the smallest retailers the power to be exposed to a huge audience with very little investment.Of course, reaching out to potential publishers without brand wealth and awareness is your biggest challenge. But present them...

Managing Your Long Tail Affiliate Strategy

Likewise with most affiliate programmes, around 10-20% of your publishers are responsible for most of your revenue generated. There's always an issue of reliance when it comes to larger publishers and the key is how to manage the remaining 80-90% of affiliates.Long Tail publishers are incredibly...