Affiliate Marketing Tag

ThoughtMixPosts tagged "Affiliate Marketing"

Black Friday 2017: Results in Review

ThoughtMix, the UK's largest specialist affiliate agency has put together a review of its clients' performance over Black Friday 2017 to highlight performance of publishers and sectors across all affiliate networks.Publishers, networks and industry trends are put under the spotlight across an informative guide of...

Content is king…even in affiliate marketing

The channel at the top of marketing strategy meetings is content marketing. Not only a support to SEO, but content marketing acts an inflecting tool for customer acquisition.Most retailers would agree a constant focus is acquiring new revenue into the business to excel its growth....

Why demographic targeting is critical in affiliate marketing

With digital spend on the increase and the need for conversions ever more prevalent, ecommerce marketers are extending their research to identify and target their ideal demographic.By contrast, this is often considered less important in the affiliate marketing channel, principally because spend is only accrued...

The Key To Building Successful Partnerships

The affiliate or performance channel is also often referred to as partnerships marketing; because together, you both work towards a mutual gain - delivering more revenue.In your mind, that could relate to more conversions from your website, more enquiries or app downloads and for the...

Fill the Touch Point Gap

Throughout the buyer journey, touch points are what keeps potential customers coming back to your site, engaging with the brand and (hopefully) transacting, but many retailers miss a trick when it comes to covering all the bases where your customer is browsing.If you've ever done...

Understanding the Affiliate Channel Funnel

Fully utilising and understanding the customer journey can deliver some significant results. From the research and discovery phase, through the abandonment and retargeting, there's a place for the Affiliate Channel to support and complement existing digital tools you may already use.Starting at the top; buyers...

The Perfect Digital Marketing Mix

Digital spend is always highly scrutinised, with the assessment of ROI, and the net profit that's associated with each channel. Allocating spend can be a tough decision, but through plentiful research we've looked at defining a best practice digital marketing spend.Obviously values are going to...

Uncovered: 90% of Programs Unoptimised

When reviewing an affiliate program, most business owners, marketing managers and the like judge the state of success on the program by how much revenue it has generated, and so on through gross and net margins.If the revenues look good, then usually it's case-closed. Staggeringly...

Combatting Seasonality with Affiliate Marketing

In any sector comes seasonality; the peaks where no sooner do you open your eyes the revenue is flowing in thick and fast, and down periods, where acquiring even the most transient customer becomes more challenging than ever.Digital marketing as a platform can be used...