affiliates Tag

ThoughtMixPosts tagged "affiliates"

The Rise of 0% Commission for Existing Customers

Discussions between advertisers and publishers has long been about driving maximum value via the affiliate channel, especially from new customers. Over time, the affiliate channel has become more reliant on voucher code publishers, as customers become more savvy and change their purchase habits buy searching...

Reactivation: The Key To Success?

Matured programmes can have anywhere from 2000, to 20,000 affiliates partnered on their programme. But on average, less than 5% are 'active' on the programme.Being active is defined by either delivering impressions, clicks or conversions to the merchant. For those that don't, it's important to...