retargeting Tag

ThoughtMixPosts tagged "retargeting"

Why demographic targeting is critical in affiliate marketing

With digital spend on the increase and the need for conversions ever more prevalent, ecommerce marketers are extending their research to identify and target their ideal demographic.By contrast, this is often considered less important in the affiliate marketing channel, principally because spend is only accrued...

Understanding the Affiliate Channel Funnel

Fully utilising and understanding the customer journey can deliver some significant results. From the research and discovery phase, through the abandonment and retargeting, there's a place for the Affiliate Channel to support and complement existing digital tools you may already use.Starting at the top; buyers...