Strategy

Research: Buyer Behaviour 2017: Incentive Vs Influence

ThoughtMix Research has released a free white paper on affiliate strategy, specifically looking at the behaviour of buyers in today's market. Comparing the value of Incentive publishers versus influencers, the white paper covers a survey delivered to consumers to monitor their buying patterns, along side...

Growing Internationally With Affiliate Marketing

For many brands and retailers, international growth is on the agenda, however typically costs to launch into a new territory can be prohibitive, but can the affiliate channel help to grow in new countries? Through our affiliate management clients, we've been asked this question many times....

2017: Growth To Your Affiliate Channel

For some businesses, a new year signals new budgets for advertisers, you'll often notice a flurry of activity from department heads planning out the year ahead and deciding what channels to continue or increase investment in. According to trends, 2017 is yet another year of increased...

Opinion: Solving the payment model crisis of Affiliate Marketing

Tensions have been beginning to rise in recent times as Advertisers crunch spend to their affiliate channel even further, in a wave of adjustments meaning publishers lose out on commission to sales via social code, existing customer, among a whole host of other advertiser terms. Previously...

Did someone say Christmas?

You might still be recovering from sun burn on the BBQ last weekend but for marketing teams across retail, Q4 and Christmas is certainly hot on everyone's lips. Q4 is the busiest time of year for most verticals and when it comes to the affiliate channel,...

The Rise of 0% Commission for Existing Customers

Discussions between advertisers and publishers has long been about driving maximum value via the affiliate channel, especially from new customers. Over time, the affiliate channel has become more reliant on voucher code publishers, as customers become more savvy and change their purchase habits buy searching...

Will Brexit affect the affiliate channel?

With years of uncertainty in the British and global economies over the coming months and years, experts predict significant impacts to consumer spending as countries take a dive into recession. Advertisers up and down the Country as measuring up their revenue and profit performance in a...

Content is king…even in affiliate marketing

The channel at the top of marketing strategy meetings is content marketing. Not only a support to SEO, but content marketing acts an inflecting tool for customer acquisition. Most retailers would agree a constant focus is acquiring new revenue into the business to excel its growth....

Are loyalty programs really worth it?

Retailers of all sizes use loyalty programs, the idea behind it being that customers will shop repeatedly with them with the aim of growing enough loyalty points to gain some freebies. But the question is, do these loyalty programs really offer enough reward on their...