Strategy

ThoughtMix Launches New London Office Base

January 2019 sees ThoughtMix launch its new London office in the newly-built "The Frames" Business Centre in Shoreditch. The new office base aims to create a local presence to its London-based clients and affiliate partners.Opened on 2nd January 2019, the new office houses 3 account...

ThoughtMix joins Performance Marketing Association

Global affiliate management specialists ThoughtMix today announces its Membership with the US body, the Performance Marketing Association (PMA).Set up in 2008, the PMA is the only trade association representing the performance marketing industry. Designed to promote growth of the industry, set standards and best-practice for...

Black Friday 2017: Results in Review

ThoughtMix, the UK's largest specialist affiliate agency has put together a review of its clients' performance over Black Friday 2017 to highlight performance of publishers and sectors across all affiliate networks.Publishers, networks and industry trends are put under the spotlight across an informative guide of...

Research: Buyer Behaviour 2017: Incentive Vs Influence

ThoughtMix Research has released a free white paper on affiliate strategy, specifically looking at the behaviour of buyers in today's market. Comparing the value of Incentive publishers versus influencers, the white paper covers a survey delivered to consumers to monitor their buying patterns, along side...

Growing Internationally With Affiliate Marketing

For many brands and retailers, international growth is on the agenda, however typically costs to launch into a new territory can be prohibitive, but can the affiliate channel help to grow in new countries?Through our affiliate management clients, we've been asked this question many times....

2017: Growth To Your Affiliate Channel

For some businesses, a new year signals new budgets for advertisers, you'll often notice a flurry of activity from department heads planning out the year ahead and deciding what channels to continue or increase investment in.According to trends, 2017 is yet another year of increased...

Opinion: Solving the payment model crisis of Affiliate Marketing

Tensions have been beginning to rise in recent times as Advertisers crunch spend to their affiliate channel even further, in a wave of adjustments meaning publishers lose out on commission to sales via social code, existing customer, among a whole host of other advertiser terms.Previously...